In the late 1860s, William Henry Penhaligon left his native Penzance on the picturesque south west coast of England, and came to London to establish himself as a barber, soon taking over the hairdressing salon at the London Hammam in Jermyn Street in 1874. William quickly developed the salon into a thriving business, supplying perfumes, toilet waters and pomades to the aristocracy. His first fragrance was named Hammam Bouquet in honour of the famous Turkish Baths where he worked, and it remained his personal favourite. It is still in Penhaligon's range.