New Turkish Bath Hotel, Rochester, NY:

monthly advertising calendar postcard, 1910

< Image: from a postcard in the collection of the Victorian Turkish Bath Project

Postcards were a recognised medium for advertising Turkish baths, even when the baths were part of a larger establishment, such as an ocean liner or a hotel.

The New Turkish Bath Hotel of Rochester, NY, chose not to illustrate their baths, but in 1910 posted monthly calendar cards to prospective clients on the reverse of which could be found the same manually typewritten message:

The Turkish bath and
its accompaniments are a
luxury and a necessity.
We know that there are
thousands of men and
women in Rochester and
vicinity who have never
taken a Turkish bath.
We invite you to call
and inspect our estab-
lishment.
   44-46  N. Fitzhugh St.

“The very best in the State”
and right up to date.