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When the London Hammam was opened in 1862, it was, relatively speaking, more expensive, charging 3/6 for male bathers and 5/- for females, while at the same time, a shampooer was being paid 25/- per week. Urquhart was repeatedly at odds with his fellow directors over admission charges. For as well as arguing on behalf of the bath as a curative agent, he felt no less strongly that, in an age when most people were still without indoor water supplies, let alone bathrooms, the Turkish bath, as the most effective cleansing agent, should be available to all as inexpensively as possible. While most establishments were as cheap, or cheaper, than Nevill’s no-one was providing much-needed Turkish baths at something approaching cost price. Locating London establishments on Booth’s 1889 poverty map shows that they were rarely in the poorer areas where they were most needed; preferred locations were more often adjacent to railway stations used by commuters travelling home to the suburbs. However, for a number of reasons, I should not wish to draw too many unqualified conclusions from such an oversimplified exercise.
But there was a downside to this ruse: under the Acts they had to provide First and Second Class Baths, just as they were legally bound to provide two classes of swimming pool. Urquhart had seen the Turkish bath as enabling different classes to mix and get to know each other. But most private bath owners, though not covered by the Acts, voluntarily chose to distinguish first and second class bathers so as to enlarge their potential clientele. Occasionally separate facilities were provided, but usually second class bathers came at different times, at a lower price, sometimes had to bring their own towels, and often had to do without a massage. Working class bathers faced another problem in some parts of London. As William Bishop, owner of the Putney Turkish baths, complained, pressure from Church and Chapel prevented his baths from opening on Sunday—the only day the working classes had sufficient time to use them.
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Minute book of the London & Provincial Booth's Poverty Map of London, 1889 Chimney sweep cartoon
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