Close-up of the clock by Gillett of Croydon

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Northumberland Avenue HQ of Nevill's Turkish Baths Co Ltd

The building was designed in the Italian Classic style by Robert Walker, FRIBA. The whole frontage is faced in Portland stone and the circular corner which formed the entrance to the men's baths is flanked by four granite columns of the Corinthian order. The upper storeys have engaged columns surmounted at the top by a bold clock turret with an illuminated dial manufactured by Messrs Gillett and Co, of Croydon—a company which is still in business in Croydon today.

The whole of the basement, ground floor, and first floor housed the Turkish baths, while the upper portion of the premises was let separately as offices or apartments, and had a separate entrance at the southern end of the building.